Bibliografía (12 obras)
Marketing in Perspective (RLE Marketing)
2014
International Marketing Vol. 25
2013
La Esencia de La Mercadotecnia
1997
Marketing y Creatividad
1996
The essence of marketing
1993
Como Generar Ideas Para Generar Beneficios
1992
Managing Ideas for Profit
1991
The creative marketer
Strategy
1989
The Creative Gap
Marketing in perspective
1982
International marketing
1977
