Bibliografía (13 obras)
Media promotion and marketing for broadcasting, cable, and the Internet
2006
Media programming
2005
Broadcast/cable/web programming
2001
Promotion and marketing for broadcasting, cable, and the web
Research in Media Promotion
2000
Promotion and marketing for broadcasting and cable
1999
Promotion & marketing for broadcasting & cable
1991
Strategies in Broadcast & Cable Promotion
1988
Broadcast/cable programming
1985
Strategies in broadcast and cable promotion
1982
Strategies in Broadcast and Cable Promotion
Broadcast programming, strategies for winning television and radio audiences
1981
