Bibliografía (13 obras)
Start-Ups and the Mobilization of Social Interactions
2023
La vie sociale des marques
2017
Interpretive Consumer Research. Qualitative Market Research
2014
Interpretive Consumer Research
2008
Consumer tribes
2007
Consuming experience
2006
Cosuming Experience
Le Marketing d'affaires
2003
Project marketing
2002
Stratégies d'incertitude
1996
The postmodern explained to managers
Au-delà du marché
1995
Stratégies de soumission aux appels d'offres internationaux de projets industriels
1989
