Bibliografía (12 obras)
Visual Branding
2016
The market research toolbox
New Consumer Online
2015
Customer Visits : Building a Better Market Focus
2014
2012
Go figure! New directions in advertising rhetoric
2007
The Market Research Toolbox
1996
Customer visits
1993
The customer visit
1992
Implementing the marketing concept through a program of customer visits
1990
Implementing the Marketing Concept Through a Program of Customer Visits/Working Paper, Report No 90-107
