Bibliografía (13 obras)
The Affluent Consumer
2006
Lifestyle marketing
2003
Specialty Retailers -- Marketing Triumphs and Blunders
2001
Specialty retailers
The food industry wars
1998
Retailing triumphs and blunders
1995
Lifestyle market segmentation
1991
Marketing to changing consumer markets
1983
Marketing channels and strategies
1980
Market segmentation
1977
Strategic advertising decisions
1976
Marketing channel strategy
Marketing channels
1974
