1950
Bibliografía (10 obras)
Unrelenting Innovation How To Build A Culture For Market Dominance
2013
The Sage handbook of advertising
2007
Estrategias de Publicidad y Promocion
2005
Effective Advertising
2003
The international takeoff of new products
2002
Will & vision
2001
Decomposing the effects of direct TV advertising
1999
Advertising and sales promotion strategy
1997
The Price Elasticity of Selective Demand
1988
Advertising exposure, loyalty, and brand purchase
1987
