Bibliografía (14 obras)
Advanced Brand Management - 3rd Edition
2019
Branding For The Public Sector
2014
Islamic Branding and Marketing
2011
The branding of MTV
2008
Asia's star brands
2006
Public sector branding in Asia
2004
Advanced brand management
2002
Marketing with Nlp
Hi-tech hi-touch branding
2001
Romancing the customer
Branding in Asia
2000
Strategic positioning
1999
Corporate Charisma
Corporate charisma
1998
