Bibliografía (100 obras)
Customer Relationship Management in the Digital Age
2025
Routledge Handbook of Global and Digital Governance Crossroads
2024
Purpose-Driven Pricing
Artificial Intelligence in Customer Service
2023
Customer Centric Support Service in the Digital Age
Handbook of Advances in Marketing in an ERA of Disruptions
2019
Legends in Strategic Marketing
2018
Genes, Climate, and Consumption Culture
2017
Legends in Marketing : Paul E. Green
Legends in Consumer Behavior
2016
Legends in Marketing : George S. Day
Breakout Marketing for Emerging Markets
Tectonic Shift
2015
Legends in Consumer Behavior : Morris B. Holbrook
Legends in Consumer Behavior - Jacob Jacoby
Firms of Endearment
2014
Accidental Scholar
Legends in Marketing
Legends in Consumer Behaviour
2013
Legends in Marketing : V Kumar
2012
The 4 A's of marketing
2011
Legends in Marketing : Naresh Malhotra
Wiley International Encyclopedia of Marketing, 6 Volume Set
2010
Wiley International Encyclopedia of Marketing
Chindia rising
2008
4 A's of Marketing
The Self-Destructive Habits of Good Companies
2007
Deregulation and Competition
Sheth
Self-Destructive Habits of Good Companies
Does Marketing Need Reform?
2006
Tectonic shift
2005
Customer behavior
2003
Customer behaviour
Clients for Life
2002
Marketing
Customer relationship management
2001
Customer Relationship Management
2000
Internet Marketing
Customer Behavior
1999
Theoretical foundations in marketing ethics
Handbook of Relationship Marketing
A strategic vision of the wireless industry
1997
Research in marketing
1995
1994
Explorations in the history of marketing
Consumption values and market choices
1991
Global microeconomic perspectives
The Customer Is Key
Advances in Telecommunications Management Vol. 3
1990
Global organizational theory perspectives
Global macroeconomic perspectives
Global operations perspectives
1989
Global marketing perspectives
Global strategic management perspectives
Research in Consumer Behavior
1988
Telecom outlook
Bringing innovation to market
1987
Marketing theory
1986
Research in Marketing: A Research Annual
Political marketing
1985
Historical perspectives in consumer research
1983
Megatrends in consumer marketing
History of marketing thought : an update
1982
An earnings-return model for strategic market planning
An integrative theory of patronage preference and behavior
1981
Research in Marketing. (Research in Marketing)
Cross-cultural influences on buyer-seller interaction/negotiation process
1980
Export marketing
Export Marketing
Psychology of innovation resistance
1979
Should multi-country advertising research be universal or unique?
The surpluses and shortages in consumer behavior theory and research
Research in Marketing
1978
A model of strategy mix for planned social change
Household decision making
How consumers use information
Consumer and Industrial Buying Behavior
1977
Strategies of increasing carpooling behavior among urban commuters
A model of user behavior for scientific and technical information (STI)
Is industrial marketing really different from consumer marketing?
Models of buyer behavior: conceptual, quantitative, and empirical
1974
A conceptual model of long-range multinational marketing planning
1972
A theory of industrial buying decisions
Advertising's image -- U.S. and Yugoslavia
Demographic segmentation of long distance behavior
A market-oriented strategy of long-range planning for multinational corporations
Statistical learning theory and consumer learning
Revelance of segmentation for market planning
Relative contribution of perceived instrumentality and value importance components in determining attitudes
1971
A multivariate model of multinational business expansion
A behavioral and quantitative investigation of brand loyalty
1966
Measurement of priority schedules in the acquisition of durable appliances
