Libros
E-commerce

E-commerce

Kenneth C. Laudon
2002
Páginas: 896
Género: Electronic commerce

Descripción

In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut, bringing about enormous change in business firms, markets, and consumer behavior.

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