Marketing

Principles of marketing

Philip Kotler

1980

Marketing management

Philip Kotler

1973

International marketing

Sak Onkvisit

1989

A preface to marketing management

J. Paul Peter

1985

Global marketing management

Masaaki Kotabe

1998

CIM Coursebook

Ray Donnelly

2009

Service management and marketing

Christian Grönroos

1990

Strategic Marketing

Tony Proctor

2000