The international handbook of electronic commerce

Descripción

"The International Handbook of Electronic Commerce is designed to assist managers in implementing electronic commerce in their organizations, improving its efficiency and viability, and safeguarding and maintaining e-commerce systems. It is designed as a practical "how to" guide, offering extensive examples to illustrate practical applications. The tools and techniques in this handbook can be adapted outright or modified to suit individual needs. Checklists, e-mail and Web site addresses, exhibits, illustrations, and step-by-step instructions enhance the handbook's practical use."--BOOK JACKET.