Appetite for Innovation

Descripción

The name elBulli is synonymous with creativity and innovation. Located in Catalonia, Spain, the three-star Michelin restaurant led the world to "molecular" or "techno-emotional" cooking. People traveled from all over the world to experience the wonder that chef Ferran Adrià and his team concocted in their test kitchen, never offering the same dish twice. Appetite for Innovation is an organizational analysis of elBulli and the nature of innovation.