Harvard business review on measuring corporate performance

Descripción

"In the knowledge economy, a company's success rests as much on its ability to measure the performance of its intangible assets (such as customer relationships, internal business processes, and employee learning) as on its aptitude for monitoring traditional financial measures. Yet the tasks of evaluating the latest performance measures and aligning your corporate strategy accordingly pose serious challenges to managers who must balance daily business demands with long-term strategic goals. The works collected in this volume - including three seminal articles on the balanced scorecard by Kaplan and Norton - address these challenges, offering insights from such leading thinkers as Peter Drucker, as well as practical guidance for developing today's relevant measures."--Jacket.