Designing the global corporation

Descripción

"Designing the Global Corporation helps companies identify the specific "level of internationalization" they are engaged in, from simply exporting product to managing multiple units that develop and sell product world-wide. It details the methods leading companies at various levels of globalization are using to build their business worldwide.". "These methods address the myriad issues that confront the modern multinational - issues defined by emerging geopolitical realities, the transformation and convergence of industries, and the strategic selection of new localities."--BOOK JACKET.